Back from SMX West 2010.
One theme that kept popping up in conversations while I was at SMX West was the observation that there are many quality SEO tools entering the market. The need for the tools is very clear because without SEO management tools, it’s difficult to scale the service. For many SEO Experts there’s the challenge of how best to download skills and experience to staff while still ensuring that the customers of SEO projects and campaigns still receive an effective service.
Without the downloading of skills, scaling SEO services is very difficult. To solve this problem, my partner, Santosh, and I have been examining many of the leading SEO management and research tools available today. One tool in particular, RavenSEO, holds particular promise.
RavenSEO offers bundled SEO research tools, such as SEM Rush and Majestic while also incorporating a platform that documents SEO tasks and activities. There is also too a reporting environment. We have spent the evening evaluating the suite of tools. We are starting to form the opinion that by combining Raven with many of the best tools found in the pro acount of SEOMoz there is the possibility to create a professional and standardized approach to conducting organic SEO projects that can scale very well.
Our next step will be to examine the SEO tools more closely and then develop a set of processes whereby a skilled SEO consultant can mange a team. If a process can be established we plan to deploy this in an outsource SEO model.
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