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Dealer Network Websites- Strength In Numbers

The Case For Dealer Network Applications To Achieve Lead Generation Through Collaborative Online Group Content Posting. This Webpage Provides An Overview Of the Dealer Network Marketing Model And Provides Further Details About Our Prewritten Dealer Network Application - A Proven Success In Online Lead Generation.

It is very common for independent dealers, each with their own exclusive marketing territory, to maintain their own independent websites or to rely upon the parent company or corporate website for their online marketing presence. There are two short-comings with this approach. First, with Internet search engine results, search engines value, all other things being equal, larger sites which have a greater variety of text copy over smaller websites. Second, it’s very common for corporate websites to not provide the kind of local content on behalf of the dealer needed to rank well in search engine results. A dealer network application solves these problems because it allows for a common umbrella website where all dealers contribute content. It is often simply too difficult for a single dealer to develop and maintain a large enough body of text content to perform well in search results against spam websites. By combining their efforts with that of other dealers, together, they all contribute to a much larger website which will perform well in Internet search results.

Application Goals

The fundamental purpose of the dealer network application is to develop leads. This is done by facilitating the development of local content that will be attractive to local searchers in the dealer’s area in order to procure a marketing lead.

Why It’s Different than Corporate Sites – And Needed
Corporate websites do a great job of presenting the visitors with valuable product and service information. However, a common weakness of corporate or franchise level websites is that they do not present the kind of local content needed to perform well in Internet search results. So while the website can be very professional, often it is not a source of Internet leads for their local dealers.The strategy of having a second dealer network web application to work independent of the corporate or franchise website solves this problem. The dealer network site is developed not to present product and service information, but to market a local dealer within their area in order to procure Internet leads from local searchers in their territory.

Dealer Network Application’s Value - Prewritten

The Pre23 Web Development Group has two online versions of a dealer network application running live. Both versions produce Internet leads daily in the form of contact forms, quote requests and phone calls.

  1. Short Development Time Cycle – With launching the site, all the complex custom development is completed. What is needed is only customizing the visual site template and making minor changes required to fit the needs of the dealers.
  2. Limited Risk In Application Development – There are development risks of time and cost over-runs when starting from scratch with any web application of this scale. These risks are bi-passed because the application is already developed.
  3. Working Examples To Validate Model – The Dealer Network Application is both a complex web application and a business model for how to collect Internet marketing leads. Versions of this application and business model are already successfully working and gathering Internet leads.
  4. Developed by Skilled SEO Expert – There are many details of the dealer network application that are critical to its success in search engine rankings. The dealer network application has been designed and modified under the guidance of a skilled SEO (Search Engine Optimization) expert with over seven years of online marketing experience.
  5. Shared Costs – The Dealer Network Application was developed by a team of web developers. Development required five full months of solid development by three developers and one project manager which totals over 1,800 development hours. An application of this scope is most likely beyond the financial limits of a single local dealer. But by launching the application on behalf of multiple dealers, each individual dealer can take advantage of what they cannot achieve on their own. Namely, the use of a robust web application which works hard to develop marketing leads. By sharing the use of the application across many dealers, the costs are shared and the costs will be well within that of a simple website design service fee.

Applications Features List

  • Supports unlimited pages
  • Supports unlimited dealers
  • Dealer login accounts provide access to only their content
  • Tools to allow dealers to post photos and discuss past projects
  • Tools to allow dealers to post testimonials
  • Photo gallery tool
  • Photo upload with automatic resizing of image and watermarking
  • Territory management tool based upon zip code
  • Tools (if desired) to allow dealers to purchase leads by placing dealer credit card on file
  • Trackable leads via call back request, phone call tracking, web form
  • Web application designed to perform well in Internet search results
  • Super admin tools to allow for the creation and modification of user login and dealer login accounts
  • Super Admin reports to show lead referral activity