This Webpage Demonstrates The Effectiveness Of Content Posting To Achieve Sales Leads In The Highly Competitive Online Topic Of Home Improvement Services. This Client Achieved Marketing Success Using Our Prewritten Marketing Product, Pre23 Portfolio Tool 2.0.
The greatest advantage that home improvement contractors have when conducting online marketing through web content posting is the lack of faith in this model's effectiveness on the part of the competition. It takes a tremendous amount of work to write quality online content that describes past projects and service skills. This alone is a great barrier in the production of content. Technical and communications barriers all add to a contractor's difficulty in producing quality content. Yet, if a contractor can pass through these obstacles, often reluctantly, he will become a 'true believer' and the contractor's search engine epiphany will change the way he sees the purpose of business websites.
The client used our CMS product, Pre23 Portfolio Tool 2.0. This web application guides the client towards making the right kind of content that will rank well in Internet search engine results. The application is a suite of tools including page tool, photo gallery, testimonials and more which all work together to create web content that both ranks well in search and helps the site convert traffic to actionable leads.
The home improvement marketing site was launched in the early spring of 2006. By August 2007 the site had attracted leads and quote requests resulting in the sale of three basement refinishing projects. Basement refinishing projects are high value projects which are many weeks in length - a stunning success for the contractor and one which we are very pleased with.