Back from SMX West 2010.

One theme that kept popping up in conversations while I was at SMX West was the observation that there are many quality SEO tools entering the market.  The need for the tools is very clear because without SEO management tools, it’s difficult to scale the service.  For many SEO Experts there’s the challenge of how best to download skills and experience to staff while still ensuring that the customers of SEO projects and campaigns still receive an effective service.

Without the downloading of skills, scaling  SEO services is very difficult.  To solve this problem, my partner, Santosh, and I have been examining many of the leading SEO management and research tools available today.  One tool in particular, RavenSEO, holds particular promise.

RavenSEO offers bundled SEO research tools, such as SEM Rush and Majestic while also incorporating a platform that documents SEO tasks and activities. There is also too a reporting environment.  We have spent the evening evaluating the suite of tools.  We are starting to form the opinion that  by combining  Raven with many of the best tools found in the pro acount of SEOMoz there is the possibility to create a professional and standardized approach to conducting organic SEO projects that can scale very well.

Our next step will be to examine the SEO tools more closely and then develop a set of processes whereby a skilled SEO consultant can mange a team.  If a process can be established we plan to deploy this in an outsource SEO model.

Pre23, LLC has been engaged to improve the search marketing results for N.E. Walsh Fire & Flood Damage.  N.E. Walsh provides both fire damage repair and flood and water damage repair services for the Akron and Canton Ohio area.  N.E. Walsh is a privately held local business based in Tallmadge, Ohio and has been in business for over 55 years.  We’re excited for the opportunity to serve a local company.

The Challenge of Local Fire and Flood Restoration Marketing

With the maturing of the Internet and the increasing strength and sophistication on the part of large national franchise services in the fire and flood restoration sector, there is a challenge ahead to market online the local business which while being in business for over 55 years, has an only emerging web presence.   The solution to this challenge is to bring forward on N.E. Walsh company website their experience and reputation which will appeal strongly to local Akron and Canton visitors.  Reading their testimonials, it’s very clear N.E. Walsh is a company that values delivery satisfactory service and we are pleased to work with them.

Our Tactics, Tools and Solutions

For this type of campaign, there will be great benefit in both the hard work of solid copy-writing and link building.   Link building at any level is always beneficial, but for highly competitive keyword markets, link building must draw upon relationships and an editorial process to tap into linking sources of trust and authority.  We have not yet begun serious competitive analysis and backlink analysis, but our preliminary findings suggest that for their market and keyword arena, which is a market of local search, classic and sound link building techniques will prove to be beneficial.

Our initial search marketing campaign will focus on copywriting on the subject of fire damage, basement and flood damage, and restoration services in order to broadly expose the full range of N.E. Walsh’s services.  In addition, we plan to conduct an extensive link building campaign in order to improve rankings and help offset relative newness of their domain.  Finally we will deploy both Google Analytics and call tracking by Mongoose in order to fully measure site interaction. For campaign research and management, we will be using several pro-level tools including Raven SEO for campaign management and monitoring and Majestic for backward link research.

Jeff Tirey the CEO of Pre23 and Co-Founder of Mongoose Metrics will speak at SMX West’s Theater Presentation on behalf of Mongoose Metrics.  The Search Marketing Expo (SMX) is an industry leading Interent marketing conference.  SMX West will be held this year March 2 -4 in Santa Clara, CA.  The presentation will focus on Mongoose Metrics’ phone call tracking integration abilities.  Mongoose Metrics, which developed the  first phone call tracking integration with Google Analytics in 2007 has expanded its integration abilities to a wide variety of platforms.

With Mongoose Metrics’ session-based phone call tracking platform, the integration abilities are virtually limitless.  Mongoose Metrics integration abilities include CRM application vendors such as SalesForce and SugarCRM, enterprise web analytics platforms including Omniture and Webtrends, and a variety of additional applications including a/b split test and multivarient testing applications such as Google Website Optimizer.

If you’re like me, you started your Wordpress blog as a subdomain and now you wish to move it to root.  Here’s what I did to successfully move my Wordpress 2.8.5 blog:

1. Login to Wordpress Admin and under General > Settings change the wordpress address and blog address URLS.

2. Using an FTP client, such as FileZilla, move all files from your subdomain directory to the root.

done!

If you are using permalinks, you may have to update them. There are plugins to help you with this.  I use permalinks and did not since blog.mydomain to www.mydomain change had no effect on the link path.

I hope this helps and yes it’s as easy as you thought it would be.

Pre23, LLC which is a Cleveland Ohio based Internet Marketing firm that specializing in innovative web marketing applications and lead generation has become an Authorized Referral Agent for Expedient Communications.  The marketing goal is to generate qualified referrals from local Cleveland businesses who are in the need for Cleveland colocation and other data center services.  Expedient offers a Cleveland colocation facility in Garfield Heights which is PCI compliant and SAS 70 Type II Certified.

About Expedient Communications
www.expedient.com

Expedient Communications is a colocation and data center service provider serving the Cleveland, Ohio market. With 96 employees, Expedient is a data center service provider in 6 additional markets. Expedient’s strengths include being an enterprise class colocation service provider that is both PCI compliant and SAS 70 Type II certified.  With a colocation facility location off of I-480 in Garfield Heights, they offer Cleveland area colocation that is a convenient alternative to downtown colocation providers.

About Pre23, LLC
Pre23 provides data center marketing and lead generation services.  Our strengths involve the innovative use of marketing and web analytics applications that are combined with search engine optimization fundamentals.  Pre23 is a pioneer in the development and use of phone call tracking technologies with the data center marketing space.  With a successful track record of data center website development and lead generation, Pre23 looks forward to applying their skills in the Cleveland, Ohio colocation market.

Pre23 and BER Holdings LLC’ joint project Mongoose Metrics now provides a solution for offline phone call tracking with web analytics integration. When a trackable phone number is dialed the technology inserts a record of the call event into any online web analytics package from such vendors as Google Analytics, Omniture, Core Metrics, ClickTracks and more.

MongooseMetrics.com, a project in partnership with Pre23 and BER Holdings LLC, is now fully functional and in beta service mode. Mongoose Metrics is a call tracking application specifically designed for SEO/SEM Agents and Marketers who have the need to measure the effectiveness of campaigns through phone calls. Mongoose Metrics allows subscribers to instantly provision trackable phone numbers. Customer’s use Mongoose Metric’s call tracking services for the purposes of lead generation sales or measuring marketing effectiveness.

We’re told this is the only application of its kind. A suite of custom Telecom service pricing tools tailored to a national Telecom service provider. Simply put, it’s our best work to date. The success of this project was based upon our ability to learn the client’s industry to the level of a trained sales rep in order to fully document project requirements and communicate those requirements to our development team.