Internet Marketing Services

Pre23, based in Cleveland, Ohio, provides business-class Internet marketing and lead generation services.

Custom Lead Generation Campaigns
Often business websites fail to attract leads because they simply are not designed and engineer at the outset to capture leads.  Common issues will be a focus on service and company descriptions but often little effort is place on any methods of properly identify site visitors and preparing conversion tools such as lead generation forms, online chat, trackable downloads and phone call tracking.  Business sites must be proactive in guiding the site visitor experience.  Our service will rebuild your business website in order to transform it from a brochure style website to a lead generation site.  This is a transformative process that incorporates many elements of online marketing from technical search engine optimization, lead form development, copy-writing, web analytics and CRM integration.

Web Site Evaluation & Consulting Reports
It is common to see business class and corporate websites over time acquire addition domains and website properties through acquisition and growth. Often this process of growth lacks centralized planning and management from an Internet Marketing perspective which can results in the gradual formation of many technical search engine marketing problems.  Pre23 provides business websites auditing and consulting where we examine the collected properties in order to make a recommendations that will allow the collective Internet properties of a business to work together towards common goals.  Our auditing and consulting process makes use of leading pro-level industry tools that can provide deep insights about sites strenghts and weaknesses.  Parameters we examine include duplicate content, the effects of multi-site redirects and linking, incoming and outgoing linking patterns, tagging,  paid search, web analytics, conversion goal tracking,  technical SEO dimensions, competitive analysis and more.  Our suggestions and executed recommendations have led to profoundly positive changes for our clients.

Data Center Search Engine Marketing
Pre23 has a maintains a core focus on data center search engine marketing.  This area of experience and strength has allowed Pre23 to be one of the country’s leading firms that specializing in online marketing for data center services such as colocation, managed back up and virtualization.   Our approach is to combine strong search engine marketing skills along with lead generation tactics that when combined allow our clients to attract and convert quality data center leads from Internet organic  and paid search.

Web Application Integration Development
There are many strong web analytics, CRMs, lead generations and third party applications which all provide strong tools that help businesses attract, identify, and convert Internet traffic.  The problem is that few of these tools are easily set-up to integrate with each other.  Strong web analytics packages are excellent for measuring Internet visitorship, but they must be made to integrate into sales tools and CRMs in order for business sales team to manage the sales cycle.  We have unique experience and skills in the integration of various platforms. Examples can include web analytics reporting on phone calls and lead forms integrating into CRMs.  Few businesses take these steps to integrate due to their complexity yet the competitive advantages are enormous in that sales teams will have much more actionable tools and understandings about their websites visitors, where they came from, who’s should be targeted for time and attention, and what sources of Internet traffic convert best to customers.